If you want a customer in the store to fill in their information, the main thing is that it has to be very fast and effortless. Depending on the person... read more →

To measure is to know, and when you know, you can manage. Reports offer you the insights you need to shape the next steps of your business. Old campaigns can... read more →

And how you can use it for your store or webshop Speaking to your customer on a personal level is important; it makes them feel appreciated and seen. But Personal... read more →

A classic win-win situation for you and your customer Saving is fun for your customer, because they can save for discounts, free products or other rewards that you offer in... read more →

And how they give you a wonderful insight into your business Hot segments are a great solution for anyone who wants to know how the company is performing on a... read more →

Why segmentation is important and how to do it right Are you familiar with the electronic price tags in supermarkets, for example at Albert Heijn? When Albert Heijn makes a... read more →

Responding to events for greater relevance Event Based Rewarding (EBR) simply means giving out rewards based on 'events'. An event can be anything, but is often related to an action... read more →

Customer segmentation offers the ideal solution The sale period is in full swing. This prompts many retailers to discount their products in order to generate some extra sales and sell... read more →

In recent years, there has been a noticeable change within the marketing landscape. A change in which marketers are putting the customer experience first. This year too, the focus on... read more →