In collaboration with ACA Fashion Software (LIV POS), the new Mix&Match module has been developed—an omnichannel solution that allows both the in-store POS and the online store (and any other... read more →
RFM stands for Recency, Frequency, and Monetary Value. The RFM model is used to segment customers based on their recent purchases (Recency), the frequency of their purchases (Frequency), and the... read more →
In recent years, there has been a noticeable change within the marketing landscape. A change in which marketers are putting the customer experience first. This year too, the focus on... read more →