Responding to events for greater relevance
Event Based Rewarding (EBR) simply means giving out rewards based on ‘events’. An event can be anything, but is often related to an action of a customer. A customer does something, you reward him for it. The most obvious reward is a discount on a purchase, but that is certainly not the only way to reward. Below you will find a number of examples and reasons why rewards can be valuable.
Examples of Event Based Rewarding (EBR)
- A customer subscribes to the newsletter and is rewarded with a coupon.
- A customer completes his profile -> that’s great for you and it means he has been actively involved with your store, brand, product or service -> as a reward he gets extra loyalty points on his next purchase.
- It also works the other way around: encourage customers to purchase a brand or product before a certain time limit -> you communicate a reward in the form of a free extra or, for example, free installation or shipping.
These are just a few of the dozens of variants of Event Based Rewarding. You can achieve several goals with EBR. You can boost your sales by giving discounts, you can increase the loyalty and therefore the return percentage by rewarding customers after a campaign and you can reduce a surplus of specific brands or products by stimulating sales through a reward system.
Manual versus automated EBR
If you’re doing everything manually – that is, noticing each customer’s action and then manually rewarding that customer – it can be extremely time-consuming. Time that you could much better use for something else. In other words: nothing is better than a fully automated Event Based Rewarding system. For this purpose we have developed a new Event Based Rewarding module at tritonX. This is a fantastic spider in the web of customer rewarding. A perfect addition to your loyalty system.
The ways you can use Event Based Rewarding from tritonX
So you can use EBR from tritonX to reward your customers based on their actions. Something that also works very well if you already have other actions running. Below are a number of examples of how you can use EBR in certain situations to further optimize your loyalty systems.
Do customers in your organization already save points with every purchase? Then use Event Based Rewarding to let customers save points in other ways as well. You then have a reward (points for the savings system) that you can use to steer your customers in a certain direction.
Tag your customer
Do you send out different types of newsletters, for example a sale, inspiration and loyalty newsletter? Then give all your new customers a tag that they are interested in all the newsletter variants. Does a customer want to unsubscribe from the sale newsletter? Then you can give them the option of continuing to receive the loyalty newsletter, for example. This way an unsubscriber is not a hard unsubscriber for all your newsletters.
More data and more connection
Do you want to gather more data on your buying customers? Use the data enrichment module to complete profiles or collect birthdays. With EBR you can make sure that this customer receives a present when he has completed his profile. A nice gift is of course never a bad thing.
Think strategically about your activities. Fill your marketing calendar and activities with Event Based Rewarding activities. Surprise, inspire and trigger your customers precisely at those moments that they have been engaged with your organization, product or service. Do it in a playful and surprising way to leave a lasting positive impression, increase loyalty and boost sales.
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