The Stone

With over 50 The Stone clothing stores and a successful webshop, The Stone is one of the largest multibrand retailers in the Netherlands. The Stone started 25 years ago with a store in Delft and is still as progressive and ambitious as ever. The Stone’s stores are characterized by a wide range of women’s and men’s clothing with more than 40 brands such as Airforce, PME Legend, Geisha and My Jewellery.

The Stone was one of the first fashion retailers to switch to tritonX’s features in 2016. It immediately solved many customer data-related issues. Data, analysis and segmentation could be controlled omnichannel across channels, physical and/or online. This provided immediate added value in conversion and time spent, among other things. Anno 2022, tritonX still collects customer information from physical and online touchpoints and structures it in the cloud. Copernica ESP software, Belco customer service software and Squeezely (personalization applications) consult tritonX in real time so consumer data is always up to date.

Within the strategic partnership, The Stone provides input to product development, which is partly how Loyalty 3.0 came into being. Where the application of gamification within The Stone’s loyalty program showed a direct (significant) increase in customer loyalty.

Cooperation partners

In order to optimally apply tritonX, cooperation takes place with partners.
The partners involved in this case are: