In collaboration with ACA Fashion Software (LIV POS), the new Mix&Match module has been developed—an omnichannel solution that allows both the in-store POS and the online store (and any other... read more →
RFM stands for Recency, Frequency, and Monetary Value. The RFM model is used to segment customers based on their recent purchases (Recency), the frequency of their purchases (Frequency), and the... read more →
Customer profile extensions are like pointers to your content strategies. They determine how you and your colleagues can best interact with your customers. So you should see such an extension... read more →
If you see an ad that says "Buy a coat now and get a scarf with it," it would work much better if you already knew that store, right, than... read more →
Just like a house, a warehouse or a filing cabinet, every database needs a good cleaning once in a while. This is because over time, 'contamination' accumulates within customer data.... read more →
If you want a customer in the store to fill in their information, the main thing is that it has to be very fast and effortless. Depending on the person... read more →
To measure is to know, and when you know, you can manage. Reports offer you the insights you need to shape the next steps of your business. Old campaigns can... read more →
And how you can use it for your store or webshop Speaking to your customer on a personal level is important; it makes them feel appreciated and seen. But Personal... read more →
A classic win-win situation for you and your customer Saving is fun for your customer, because they can save for discounts, free products or other rewards that you offer in... read more →
And how they give you a wonderful insight into your business Hot segments are a great solution for anyone who wants to know how the company is performing on a... read more →