Van Uffelen has been in the limelight for over 70 years. Now Van Uffelen has a national coverage of 46 stores and a webshop. The consumer is served based on an Omnichannel strategy. This means there is a seamless integration between the stores and the e-commerce environment. This Omnichannel experience is made possible because the consumers are centrally recorded in the Consumer Data Platform tritonX.
Consumers of Van Uffelen Mode are registered both in the stores and online. After this process is completed, this data is stored in tritonX. Within this central customer environment all relevant data is linked to the customer profile. In this way a specific segment can be approached in the email campaigns which increases the percentage of ‘hits’ enormously. With tritonX Van Uffelen is better able to communicate the right message to the right customer group at the right time. More insight into consumer buying behavior and creating targeted campaigns is a must for every marketer.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.