Duifhuizen is the luggage and bags specialist since its establishment in 1953. You will find a qualitative, wide and varied range of products with the latest trends both in the stores and online. This ranges from suitcases to bags of various well-known brands. Duifhuizen presents itself as the true leather goods specialist and therefore all types of small leather goods, such as wallets, may not be missing. Recently the choice was made to implement tritonX as Customer Data Platform.
While working out the new Omnichannel IT-architecture Youri van Prooijen was of the opinion that a Customer Data Platform is indispensable in the desired Omnichannel approach for Duifhuizen tassen en koffers. Therefore it was decided to add tritonX to the project.
The implementation of tritonX ran parallel to the implementation of the new e-commerce platform Shopware 6 by internet agency Dutchdrops from Haarlem. Through tritonX consumer data is made available to all touch points. The account page shows the current consumer data such as online and offline purchases, address details, points total and open coupons. This data is made available in real time via an API. This creates a complete Omnichannel environment for the consumer of Duifhuizen tassen en koffers. This seamless integration ensures that contact with consumers is much more targeted. A new client receives a welcome email when making a first purchase and another client automatically receives a travel products newsletter because the vacations are coming up. The smart marketing tool tritonX helps Duifhuizen tassesn en koffers to increase customer loyalty!
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.