Omnichannel retailer The Stone, with its women’s clothing and men’s clothing collections in more than 50 physical stores, has become an unmissable part of the Dutch street scene. Since the launch of the webshop in 2009, the online channels of The Stone have been a strategic part of the formula. The Stone was one of the first customers of tritonX (2016), read more about the collaboration of The Stone and tritonX;
Through years of using a loyalty (savings) program, The Stone has built up a large customer profile database. In order to use that data in the best possible way, across online and offline channels, they have chosen to use the software solutions of tritonX. The Stone uses tritonX (Customer Data Platform) in its IT architecture, which acts as a single central location with customer data that can be consulted for various channels. Data such as preferences and buying behavior is collected in the background in the big data environment and can be queried in real time by the e-commerce environment, the physical store checkout or Belco’s customer service software.
Online marketing agency Multiply is also involved in the insights tritonX provides and links to ESP Copernica. The marketing tools of tritonX are of strategic importance for The Stone and will also be central within the newly designed IT architecture with Shopware 6 as a central database (single sign-on).
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.