It is great to sell a product to a consumer once, but it is even better if repeat purchases take place. tritonX helps retailers with an Omnichannel strategy to turn ‘one-time’ buyers into loyal customers. A smart RFM system (Recency Frequency Monetary) is the answer!
Big data system tritonX provides numerous useful tools that contribute to optimizing the contact with customers. Because all consumers are recorded in a separate database and transactions are linked to this, purchase behavior can be analyzed. By linking a marketing score to a consumer it becomes easy for the marketeer to apply a strategy per ‘cluster’ of consumers. In this way all ‘one-time’ buyers are selected with a specific message. In the past we often see that after 3 months this customer is automatically triggered. An automated email message containing a discount coupon often offers good results. It is 5 to 25 times more expensive to acquire a new customer than to retain an existing customer. tritonX helps retailers to turn a one-time buyer into a Gold member.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.