Retailer Nijhof Schoenen in Hengelo is a wellknown name in Twente and the surrounding area. With over 70 brands, the consumer has been spoiled with the finest shoes for years. To bind these consumers for a long period of time they have chosen to use the tritonX Customer Data Platform.
Purchasing patterns of consumers have changed significantly in recent years. This development was the reason for owner Jan Nijhof to invest in retaining the existing customer base. How can you ensure that a consumer will go on to make a purchase? How do we tempt the customer to make a purchase in the store or webshop? Can we be proactive in contacting our target group? Within tritonX these questions around retention marketing are solved for them. By consulting one central customer profile the data can be accessed real time at any time. This consumer data is used, among other things, to approach specific customer groups and to measure the results. This data is analyzed and adjusted so that communication channels are effectively utilized. The application of tritonX helps Nijhof Schoenen to make its customers even more loyal!
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.