Once you’ve collected customer data (which works particularly well with the Customer Connector solution), you’ll naturally want to do something with that data. For this, you can start leveraging Marketing Tools. With the Marketing Tools solutions, it’s possible to engage with your customers personally, thereby increasing retention and ultimately boosting CLV. Consider Marketing Tools such as:
Utilize marketing tools as a marketing instrument
Enhance customer engagement and increase Customer Lifetime Value (CLV)
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- The RFM module (Recency, Frequency, and Monetary Value).
- Segmenting your customer base into target groups.
- Creating target-specific campaigns.
- Setting up triggers.
- The Social Connect module.
- Comprehensive reporting.
On this page, you can learn all the capabilities of the Marketing Tools solution. Would you prefer to schedule a demo for this module right away? That’s of course possible as well!
The RFM Module for Optimal Retention
Here’s a fact: acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. In other words, it’s worth the effort (and the investment) to focus on customer retention within your organization. The RFM model is a proven marketing model for this purpose.
RFM stands for Recency, Frequency, and Monetary Value. Within this marketing model, each customer with a purchase history is assigned a marketing score based on these three values.
- The first value is the Recency score, which indicates how recent the customer made a purchase from your organization.
- The second value is the Frequency score, which indicates how often the customer makes a purchase from your organization.
- The third value is the Monetary score, which indicates how much the customer has spent within your organization.
Based on the RFM score, it is possible to create segments, which you can then use within Social Connect, Campaigns, or Triggers in tritonX to target customers more effectively.
The RFM Module for Optimal Retention
Here’s a fact: acquiring a new customer is 5 to 25 times more expensive than retaining an existing one. In other words, it’s worth the effort (and the investment) to focus on customer retention within your organization. The RFM model is a proven marketing model for this purpose.
RFM stands for Recency, Frequency, and Monetary Value. Within this marketing model, each customer with a purchase history is assigned a marketing score based on these three values.
- The first value is the Recency score, which indicates how recent the customer made a purchase from your organization.
- The second value is the Frequency score, which indicates how often the customer makes a purchase from your organization.
- The third value is the Monetary score, which indicates how much the customer has spent within your organization.
Based on the RFM score, it is possible to create segments, which you can then use within Social Connect, Campaigns, or Triggers in tritonX to effectively target customers.
Segment your customer base with Marketing Tools
Segments are the foundation for Campaigns, Triggers, and Social Connect exports. The power of the Segments feature lies in the ease with which sustainable selections can be made based on factors such as purchase history, customer data, and interests. By segmenting, you can send targeted marketing communications with a personalized approach. Segments make the difference between scattergun marketing and precise targeting.
Create tailored campaigns
Once you have segmented your customer base, you can use these segments for various marketing campaigns. For example, consider direct mail and/or weekly newsletters. This allows you to target and engage customers in a personalized way, taking into account their purchase history, interests, and more.
Since all transactions – both online and offline – are centrally recorded in tritonX, it is very easy to track which purchases were generated from the campaigns. These purchases are displayed in the dashboard in the form of hits (predefined categories/brands/items you want to measure from the newsletter) and nearies (purchases that deviate from predefined hits).
And, of course, it is possible to combine various modules. For example, you can combine the Campaign function with the Coupon module (from the Pricing Engine), allowing a personalized coupon to be linked directly to the campaign selection.
Good to know: tritonX has integrations for the Marketing Tools with various ESPs, such as Copernica, Mailchimp, Spotler, Deployteq, and MailCampaigns.
Create tailored campaigns
Once you have segmented your customer base, you can use these segments for various marketing campaigns. For example, consider direct mail and/or weekly newsletters. This allows you to engage with customers in a targeted and personalized manner, taking into account their purchase history, interests, and more.
Since all transactions – both online and offline – are centrally recorded in tritonX, it is very easy to track which purchases were generated from the campaigns. These purchases are displayed in the dashboard as hits (predefined categories/brands/items you want to measure from the newsletter) and nearies (purchases that deviate from predefined hits).
And, of course, it is possible to combine various modules. For example, you can combine the Campaign function with the Coupon module (from the Pricing Engine), allowing a personalized coupon to be directly linked to the campaign selection.
Good to know: tritonX integrates with various ESPs for the Marketing Tools, including Copernica, Mailchimp, Spotler, Deployteq, and MailCampaigns.
Set up triggers within Marketing Tools
With the Triggers function, you can easily set up marketing automations. For example, an automatic welcome newsletter triggered by the registration date or the first purchase. Or a targeted email to a customer, triggered by the fact that they haven’t visited the store in several months. This module can also be combined with the Coupon module, allowing you to send personalized birthday gifts to all customers on their birthday.
Social Connect Module
Online ads are most effective when targeted at a specific audience. With the Social Connect module, you can manually or automatically transfer your custom-created segments to Google and Meta (Facebook/Instagram) to use them for your online ads. This saves a significant amount of preparation time when setting up your online advertising campaigns.
Easily generate reports
Within the Reporting function, you can create selections based on transaction history and/or profile data. Of course, it’s also possible to generate reports based on Segments, Campaigns, and Triggers. Easily export the data to Excel, where you can start your analysis. Do you use certain reports frequently? Save them as a favorite report, and then send them via a report trigger to yourself and your colleagues. Set it up once, and you’ll never forget it!
In addition to creating custom reports, there are also several standard reports and top lists available. For example, you can easily track how many transactions are recorded by customer number, per location, or per staff member. Or you can quickly see which brands or customers made it to the top 10 in the recent period.
In short…
With tritonX’s Marketing Tools solution, you make it easy to increase both customer retention and Customer Lifetime Value. Not completely sure yet? Then feel free to schedule a demo to find out if it’s the right fit for your business.
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