There is nothing more valuable than a loyal customer. And how do you increase loyalty – and thus Customer Lifetime Value – for a customer? Exactly: with a modern loyalty program. Create a win-win situation for both you as a retailer and the consumer. With tritonX’s ‘Loyalty 3.0’ solution, you ensure that customers not only return (customer retention) but also become truly loyal. Below you will find all the loyalty programs we offer. Together with you, we will determine which modern loyalty program best suits your business.
Types of modern loyalty programs
The possibilities are endless. For example, you could consider a reward program with gamification of loyalty, or loyalty status levels with privileges and rewards for desired customer behavior.
Types of modern loyalty programs
The possibilities are endless. For example, you could consider a reward program with gamification of loyalty, or loyalty status levels with privileges and rewards for desired customer behavior.
Loyalty program
Through a loyalty program, customers accumulate credit with each purchase. In addition to earning points on purchases, it is also possible to award points based on behavior through the Event-Based Rewarding module. The options available to the customer for redeeming their accumulated points can be set through the (omnichannel) Reward & Redeem module:
- Loyalty points in exchange for discounts
- Loyalty points in exchange for coupons
- Loyalty points in exchange for periodic vouchers
Loyalty status levels
If you don’t want loyalty points to represent a value, assign a loyalty status level with privileges to the customer’s account. For example, think of bronze, silver, and gold. The more points a customer accumulates, the higher their level. The higher the level, the more privileges the customer receives.
It is also possible to set loyalty status levels based on revenue instead of loyalty points.
Paid membership as a loyalty rogram
Do you want to offer your customers a paid membership? That’s possible. With a paid membership, you can offer your customers discounts through Personal Pricing, for example, on certain brands. Or ensure that your paid members don’t have to pay for shipping.
The success stories of the Loyalty 3.0 loyalty program
Norah has chosen a loyalty program in partnership with tritonX. ‘Norah & more’ enables Norah to serve consumers even better.
Integration with Apple Wallet
It is also possible to integrate Apple Wallet within the tritonX Customer Connect module, allowing the customer card to be downloaded and digitally stored on the customer’s iPhone or Android phone.
This enables the customer to always have their loyalty card on hand, along with all relevant information such as their Loyalty Status Level and points balance. This makes it incredibly easy for your customers to engage with your loyalty program.
Why a modern loyalty program?
It’s important to know that with a loyalty program, you can not only increase customer retention but also enhance customer loyalty. This goes beyond simply retaining customers – it helps build a long-term relationship. The perfect way to turn customers into true fans of your business.
Why a modern loyalty program?
It’s important to know that with a loyalty program, you can not only increase customer retention but also enhance customer loyalty. This goes beyond simply retaining customers – it helps build a long-term relationship. The perfect way to turn customers into true fans of your business.
Benefits for the retailer:
- It provides a useful guide for marketing activities, as you can link campaigns to specific loyalty levels.
- Automated trigger newsletters can be linked to points balances and loyalty levels.
- The website can be customized to reflect the branding of loyalty levels and points balances.
- It provides store staff with tools to properly register customers.
- Within tritonX, there are endless possibilities, allowing you to easily create a unique loyalty program that fully aligns with your organization.
Pricing Engine
The Pricing Engine is a solution within tritonX that helps you apply discounts (customer-specific or general) to increase customer retention and CLV (Customer Lifetime Value). All modules within the Pricing Engine work omnichannel and in real time. In other words, a discount applied online is immediately effective in-store as well, even for personalized discounts. The following modules are included within the Pricing Engine:
Personal discounts:
- The Personal Pricing module – for personalized pricing.
- The Coupons module – for issuing specific coupons.
Each of these modules plays a unique role in increasing customer loyalty and enhancing customer retention. It is also possible to combine these personal discount modules with a loyalty program. The more loyal the customer, the more personalized discounts or specific discount coupons they can receive. Here, we distinguish between the Personal Pricing module and the Coupons module.
The Personal Pricing module
This module enables you to offer selected customers a personalized discount, which is automatically applied across all channels. For example, you could give VIP customers early access to a PRE-SALE or consistently offer staff a specific employee discount. You could also consider partnerships with companies or sports organizations, where employees or members automatically receive a discount on a selected collection.
The Personal Pricing module
This module enables you to offer selected customers a personalized discount, which is automatically applied across all channels. For example, you could give VIP customers early access to a PRE-SALE or consistently offer staff a specific employee discount. You could also consider partnerships with companies or sports organizations, where employees or members automatically receive a discount on a selected collection.
The Coupons module
The Coupons module is ideal for rewarding existing customers for their loyalty or specific behaviors, or for reactivating inactive customers by offering a coupon based on their purchase history. With the Coupons module, it is possible to manually or automatically link coupons to existing customer profiles. The possibilities are endless.
Reports
The results of the pricing tools are also crucial. With the reporting capabilities, it is easy to analyze the impact of a coupon, personal pricing discount, or discount code. Past results do not guarantee future outcomes, but they provide valuable insights.
Reports
The results of the pricing tools are also crucial. With the reporting capabilities, it is easy to analyze the impact of a coupon, personal pricing discount, or discount code. Past results do not guarantee future outcomes, but they provide valuable insights.
In summary…
Don’t wait too long to set up your loyalty program and create a lasting bond between your customers and your brand or business. With the Pricing Engine, you can easily increase customer retention through attractive, personalized discounts. Not completely convinced yet? Feel free to book a demo of the Loyalty 3.0 solution.