Why segmentation is important and how to do it right Are you familiar with the electronic price tags in supermarkets, for example at Albert Heijn? When Albert Heijn makes a... read more →

Responding to events for greater relevance Event Based Rewarding (EBR) simply means giving out rewards based on 'events'. An event can be anything, but is often related to an action... read more →

Customer segmentation offers the ideal solution The sale period is in full swing. This prompts many retailers to discount their products in order to generate some extra sales and sell... read more →

In recent years, there has been a noticeable change within the marketing landscape. A change in which marketers are putting the customer experience first. This year too, the focus on... read more →