Family business Van Tilburg Mode & Sport has grown in over 70 years to become a well known name in the wider region and the largest independent fashion retailer in the Netherlands. A name that stands for fashion, quality, craftsmanship and service. With more than 800 leading brands under one roof, Van Tilburg is the address for the latest fashion for women, men, kids, shoes and sports. Customers feel known and recognized by Van Tilburg Mode. tritonX plays an important role for them in this process.
The Customer Data Platform tritonX has helped Van Tilburg Mode for years to intensify contacts with customers. For example, marketing automation is activated to automatically welcome new customers. These can be offline, online or omnichannel customers. tritonX is also used to group customers in the RFM (Recency Frequency Monetary) model. By applying this model, insight is gained into the purchasing behavior of customers. Think of; who are new customers, one time buyers or VIP customers. By applying smart e-mail communication to each RFM group, customers are activated to visit the store or webshop. In this way repeat purchases are stimulated and tritonX contributes to adding value to the existing customer group.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.
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