For over 25 years Kathmandu has offered a wide collection of high quality outdoor products for every adventure. Kathmandu recently started a partnership with tritonX in which the consumer is a central part of the organization.
‘We had stored the consumer data in several places within our organization; in the webshop but also in our cash register systems in the stores. We wanted to store this data centrally and not make a distinction between an online or offline customer. This way we link all transactions to a customer profile and it is easy for a customer to view his own data. In addition, we have more insight into the interests and preferences of our customers and we can approach our customers with a relevant message. Through tritonX this works very easily and clearly which makes our communication much more personal. tritonX helps us enormously with improving customer contact before and after the purchase’, says team Kathmandu.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.