The most beautiful children’s clothing brands are not only presented in the spacious store in Geldrop but can also be found via the webshop. Children can enjoy themselves on a pinball machine in the store while parents search for an item in peace and quiet. How does Ot&Sien make sure that consumers keep coming back to the store or webshop?
Ot&Sien recently chose to deploy tritonX as its CDP. Because all consumers are stored in a central environment and are available in real time for both the cash register and webshop, a ‘single point of truth’ is created. All relevant customer data are linked to the customer profile, so that the consumer is recognized on every channel. After a first purchase a ‘trigger’ is automatically activated which sends a welcome e-mail to the new members. Because purchase behavior is closely analyzed, it is possible to send relevant email messages to the Ot&Sien customers at the right moments. In this way Ot&Sien ensures that the Omnichannel customer experience is optimized and the communication with the customer is more effective and as much as possible automated.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.