We can no longer ignore online visibility: it's essential. We noticed during the crisis of recent years that it’s a tough pill to swallow if you're only visible offline. The quickest way to gain online visibility is through advertising. But how do you ensure that your online ads reach the... read more →

The benefit of a digital loyalty card? You no longer have to issue plastic cards! And with the Apple Wallet functionality in TritonX, the consumer always has their loyalty card on hand. First of all: What is the Apple Wallet? The Apple Wallet is a digital wallet where you can... read more →

Loyalty status levels are like the free sausage for the dog or the candy for the child at the butcher’s—encouraging the customer to come back. But it’s also a valuable tool for you as a business owner to gain insight into your customers. It’s a win-win situation: the customer feels... read more →

Coupons! The ultimate tool for driving sales, thanking loyal customers, or compensating for complaints. Coupons can be used for a variety of purposes, and no two coupons are the same. It’s important to note: while Omnichannel Discount Codes are not linked to a customer number, coupons only work when they... read more →

While it was already possible to create customer-specific coupons via TritonX, the introduction of the Omnichannel Discount Codes module now also allows the use of non-customer-specific discount codes. As the name suggests, these discount codes are omnichannel, meaning they are recognized both online and at the point of sale. How... read more →

In collaboration with ACA Fashion Software (LIV POS), the new Mix&Match module has been developed—an omnichannel solution that allows both the in-store POS and the online store (and any other touchpoints) to seamlessly present the same promotions. Manual Process Retailers frequently use bundle offers. On the store floor, these promotions... read more →

RFM stands for Recency, Frequency, and Monetary Value. The RFM model is used to segment customers based on their recent purchases (Recency), the frequency of their purchases (Frequency), and the value of their purchases (Monetary Value)—it’s useful to remember these terms clearly. It’s well-known that retaining customers is easier and... read more →

If you see an ad that says "Buy a coat now and get a scarf with it," it would work much better if you already knew that store, right, than if it's an unfamiliar online store? And that's one of the reasons there's a shift going on to a higher... read more →

Just like a house, a warehouse or a filing cabinet, every database needs a good cleaning once in a while. This is because over time, 'contamination' accumulates within customer data. Not in the form of dust, but in the form of data errors. Just like a tidy filing cabinet, a... read more →