In collaboration with ACA Fashion Software (LIV POS), the new Mix&Match module has been developed—an omnichannel solution that allows both the in-store POS and the online store (and any other touchpoints) to seamlessly present the same promotions. Manual Process Retailers frequently use bundle offers. On the store floor, these promotions... read more →

RFM stands for Recency, Frequency, and Monetary Value. The RFM model is used to segment customers based on their recent purchases (Recency), the frequency of their purchases (Frequency), and the value of their purchases (Monetary Value)—it’s useful to remember these terms clearly. It’s well-known that retaining customers is easier and... read more →

If you see an ad that says "Buy a coat now and get a scarf with it," it would work much better if you already knew that store, right, than if it's an unfamiliar online store? And that's one of the reasons there's a shift going on to a higher... read more →

Just like a house, a warehouse or a filing cabinet, every database needs a good cleaning once in a while. This is because over time, 'contamination' accumulates within customer data. Not in the form of dust, but in the form of data errors. Just like a tidy filing cabinet, a... read more →

If you want a customer in the store to fill in their information, the main thing is that it has to be very fast and effortless. Depending on the person and their haste, ten seconds may already be too much. This has to do with the fact that your employee... read more →

To measure is to know, and when you know, you can manage. Reports offer you the insights you need to shape the next steps of your business. Old campaigns can be adjusted with the help of the insights from these reports. It is important that the reports are clear and... read more →

And how you can use it for your store or webshop Speaking to your customer on a personal level is important; it makes them feel appreciated and seen. But Personal Pricing goes one step further, it has more to do with the subconscious of the customer. With the information about... read more →

A classic win-win situation for you and your customer Saving is fun for your customer, because they can save for discounts, free products or other rewards that you offer in return. But the fact that your customers are saving, is actually much nicer for you, because you also have a... read more →