Customer retention is not achieved with just one purchase, but with smart strategies. In an era where consumers have countless choices, everything revolves around experience and relevance. How do you ensure that customers not only return but also remain loyal and even become brand ambassadors? With a Customer Data Platform... read more →
Mar
27
Mar
24
In the dynamic world of retail, loyalty programs are constantly evolving to meet the changing needs of consumers. The goal is no longer just more sales, but building deep and sustainable customer relationships. In 2025, personalized experiences, sustainability, and the use of new technologies will play a major role in... read more →
Mar
24
The secret to successful marketing? Delivering the right message to the right person. Within TritonX, you can use segments to define target groups and refine your communication. But how do you approach this? Whether you want to segment based on purchase behavior, demographics, or other criteria, the possibilities are endless.... read more →
Mar
24
How do you retain your customers after attracting them with attractive Black Friday deals? Black Friday has become the biggest sales day of the year in the Netherlands in recent years. Discounts can’t be high enough, preparations often begin as early as October, and sales are through the roof. But... read more →
Mar
24
Black Friday presents an excellent opportunity to attract new customers, but it’s also important not to lose sight of your loyal customers. There’s a risk that they might be tempted by competitors offering higher discounts. To ensure that your loyal customers stay with you, there are several effective strategies you... read more →
Mar
24
Loyalty programs are subject to trends and developments, and at TritonX, we are always evolving. Several key trends are emerging in loyalty programs within retail. The fact that loyalty rewards need to work seamlessly across both online and offline channels has become a must for every retailer. The most important... read more →
Mar
24
Data enrichment; you’ve likely come across this term in one of our previous blogs, but we haven’t yet gone into detail about it. So, what exactly is data enrichment? What are the benefits, and how can you apply it effectively and successfully? In this blog, you’ll find everything you need... read more →
Mar
24
At tritonX, we often focus on the existing customer base. Under the umbrella of customer retention, we frequently explain the importance of focusing on current customers. After all, it’s more cost-effective and efficient to focus on the customers you already have. However, in order to focus on an existing customer... read more →
Mar
24
Customer registration is essential for your future marketing activities. The more you know about your customers, the better you can address their needs. However, with customer registration comes customer data. And where there is customer data, there’s GDPR (General Data Protection Regulation). When GDPR was introduced in May 2018, it... read more →
Mar
24
Summer is almost over, and autumn is just around the corner. Bad news for those who enjoy the warmth and longer days (who doesn’t?), but good news for many retailers: autumn promotions. And in the spirit of "proper preparation is half the battle," here are a few ways to get... read more →

