Loyalty programs are subject to trends and developments, and at TritonX, we are always evolving. Several key trends are emerging in loyalty programs within retail. The fact that loyalty rewards need to work seamlessly across both online and offline channels has become a must for every retailer. The most important... read more →
Mar
24
Mar
24
Data enrichment; you’ve likely come across this term in one of our previous blogs, but we haven’t yet gone into detail about it. So, what exactly is data enrichment? What are the benefits, and how can you apply it effectively and successfully? In this blog, you’ll find everything you need... read more →
Mar
24
At tritonX, we often focus on the existing customer base. Under the umbrella of customer retention, we frequently explain the importance of focusing on current customers. After all, it’s more cost-effective and efficient to focus on the customers you already have. However, in order to focus on an existing customer... read more →
Mar
24
Customer registration is essential for your future marketing activities. The more you know about your customers, the better you can address their needs. However, with customer registration comes customer data. And where there is customer data, there’s GDPR (General Data Protection Regulation). When GDPR was introduced in May 2018, it... read more →
Mar
24
Summer is almost over, and autumn is just around the corner. Bad news for those who enjoy the warmth and longer days (who doesn’t?), but good news for many retailers: autumn promotions. And in the spirit of "proper preparation is half the battle," here are a few ways to get... read more →
Mar
24
We can no longer ignore online visibility: it's essential. We noticed during the crisis of recent years that it’s a tough pill to swallow if you're only visible offline. The quickest way to gain online visibility is through advertising. But how do you ensure that your online ads reach the... read more →
Mar
24
The benefit of a digital loyalty card? You no longer have to issue plastic cards! And with the Apple Wallet functionality in TritonX, the consumer always has their loyalty card on hand. First of all: What is the Apple Wallet? The Apple Wallet is a digital wallet where you can... read more →
Mar
19
Loyalty status levels are like the free sausage for the dog or the candy for the child at the butcher’s—encouraging the customer to come back. But it’s also a valuable tool for you as a business owner to gain insight into your customers. It’s a win-win situation: the customer feels... read more →
Mar
19
Coupons! The ultimate tool for driving sales, thanking loyal customers, or compensating for complaints. Coupons can be used for a variety of purposes, and no two coupons are the same. It’s important to note: while Omnichannel Discount Codes are not linked to a customer number, coupons only work when they... read more →
Mar
19
While it was already possible to create customer-specific coupons via TritonX, the introduction of the Omnichannel Discount Codes module now also allows the use of non-customer-specific discount codes. As the name suggests, these discount codes are omnichannel, meaning they are recognized both online and at the point of sale. How... read more →