Customer Connector

The solution for one central customer profile for all your applications.

The Customer Connector solution from tritonX is all about central registration of customer data. Its name says it right: your customers are connected to all channels – webshop, physical store as well as app.

Customer registration is important. No matter where you do it – via the webshop, app or offline onboarding at the checkout in the store – with the Customer Connector solution it doesn’t matter, as everything is recorded centrally. The usefulness of customer registration is obvious to most retailers, but why is this exactly the solution you are looking for? We’ll explain that to you on this page. Would you prefer a demo about the Customer Connector solution right away? That’s possible too.

The benefits of the Customer Connector solution

Listed below are the main benefits of the Customer Connector solution. Further down the page we go into more detail about each benefit.

Single Sign-on – this means the customer has one login for the checkout, app and webshop.
Offline onboarding, but simple – and that means the customer is automatically registered online as well.
Everything happens in real time – one update in the customer profile is immediately implemented in all your applications (in-store checkout, webshop and app).
Enriching customer data becomes easier.
The problem of duplicate customer profiles is now history.

Customer registration is important. No matter where you do it – via the webshop, app or offline onboarding at the checkout in the store – with the Customer Connector solution it does not matter, as everything is recorded centrally. The usefulness of customer registration is obvious to most retailers, but why is this exactly the solution you are looking for? We’ll explain that to you on this page. Would you prefer a demo about the Customer Connector solution right away? That is possible too.

The benefits of the Customer Connector solution

Listed below are the main benefits of the Customer Connector solution. Further down the page we go into more detail about each benefit.

Single Sign-on – this means the customer has one login for the checkout, app and webshop.
Offline onboarding, but simple – and that means the customer is automatically registered online as well.
Everything happens in real time – one update in the customer profile is immediately implemented in all your applications (in-store checkout, webshop and app).
Enriching customer data becomes easier.
The problem of duplicate customer profiles is now history.

One central customer profile with Single Sign-on

Single Sign-on is the basis of the Customer Connector solution you need to get a better grip on your customers. With Single Sign-on, you ensure that all channels (the physical store, the webshop and the app) are connected to each other to create one central customer profile. This happens in real time; if you create a customer account in the webshop, it is immediately visible in the checkout and vice versa. So Single Sign-on is really a technical solution, which consists of modern API techniques and provides one customer number per customer account.

One central customer profile with Single Sign-on

Learnings

The smart use of extensions in customer profiles – how and why?

Offline Onboarding

Registering new customers in-store or on-site, in other words “Offline Onboarding” can sometimes be a challenge. The store fills up, there’s a line at the checkout, or the customer is in a hurry and quickly wags off a registration. With the Offline Onboarding module, you can make registering easier.

New customer registration before the purchase

Place a QR code in the store (or at an external location such as a trade show) that allows a not-yet-registered customer to sign up as a member. The customer scans the QR code, which links to a registration page, and can easily register. Immediately after completing the registration, the customer will be known in tritonX and you can automatically send a welcome email. By linking to the Event Based Rewarding module, you can also provide this newly registered customer directly with loyalty points, coupons, an extension and/or an interest.

Apple Wallet

By using the Apple Wallet add-on, it is also possible to provide the newly registered customer with an Apple Wallet immediately after completing the offline onboarding registration form. This allows the customer card to be added to the customer’s Apple Wallet very easily. The great thing: because it works so easily, customers actually use it more!

Offline Onboarding

New customer registration before the purchase

Apple Wallet

Data enrichment

Registering new customers is very important. And the more demographic data and interests are known, the more targeted you can execute your marketing campaigns. So in addition to registering customers at all, it is also important how much information is registered from that customer. If a customer profile is not complete, you can apply data enrichment via the Data Enrichment module. Therefore, with the Cusomter Connector solution, it does not matter where the data is enriched, as it is implemented everywhere in real time.

The importance of data enrichment

The more data you collect – think birthday, gender and certain interests – the more targeted you can approach the customer. For example, emailing a birthday gift, sending a newsletter with specific women’s clothing or an offer with outdoor gear because someone is interested in that. But rich data also makes for better customer service – because the more you know about someone, the better you can help them – which in turn increases customer retention. By combining the Data Enrichment module with the Event Based Rewarding module as well as the Coupon module (or Reward & Redeem module) you also have the ability to reward your customer group with a coupon or loyalty points after completing the enrichment form.

The importance of data enrichment

In conclusion..

A good customer database is the basis for higher customer retention and a higher CLV. With the Customer Connector solution you have everything arranged centrally and therefore you lay the best basis for all your marketing strategies. Not quite convinced yet? Book a free demo and find out what the Customer Connector solution can do for your company.

Book a free demo

Success stories

The Stone was one of the first fashion retailers to make the switch to tritonX’s capabilities in 2016. It immediately solved many customer data-related issues.