Over 40 years ago, Ot & Sien first opened its doors, and it has since become a well-known name in Geldrop and the surrounding area. The store spans an impressive 1,100m2, offering a wide range of baby, children’s, and teen clothing. Children can enjoy themselves with a pinball machine or in the ball pit while parents shop peacefully. Ot & Sien has been using tritonX as their Customer Data Platform (CDP) for quite some time, and they have already made great strides. To achieve their objectives, they also rely on the success management provided by tritonX.
Since implementing tritonX as their CDP, where all consumer data is stored in a centralized environment, Ot & Sien has launched segmented email campaigns and set up a modern loyalty program, including loyalty status levels and a paid membership.
Recently, the tritonX Success Management team had a successful brainstorming session with Ot & Sien, focusing on email flows.
What should the welcome flow consist of?
When and how can they reach their customers when they change loyalty status levels?
By discussing these questions together and listening to the customer’s needs, the right triggers were set, activating the email campaigns.
The next step for Ot & Sien is to implement the tritonX RFM model to increase customer retention and boost Customer Lifetime Value (CLV).
tritonX is used by professional retail companies with an omnichannel strategy. By putting the consumer at the center and collecting relevant data, a 360-degree view is created. tritonX helps retailers with a smart marketing tool to increase Customer Lifetime Value.
Interested? Visit our website at www.tritonx.cloud or contact Ad Umans at ad.umans@2factors.nl (0031 6 549 372 09).
Comments are closed.