In collaboration with tritonX, DAKA Sport has recently implemented the Promotion Engine. In the fast-changing retail landscape, consumers are present across many channels (touchpoints). To deliver the same complex promotional offers in real-time across all these channels, a central ‘Promotion Engine’ has been implemented. tritonX facilitates this solution, allowing integration partners to connect.
“The Promotion Engine is used at DAKA Sport to calculate current prices valid for specific product combinations. For example, set prices, buy 2 get 1 free, stackable discounts, free items with purchase, etc. By linking the checkout, webshop, and other relevant touchpoints to this engine, we can provide a 100% omnichannel experience for our customers. The checkout calls this engine after scanning the products, and in the e-commerce environment, it is done from the shopping cart. No hassle with complex interfaces, just a reliable and solid API connection to tritonX,” says Arno Vink, E-commerce Manager at DAKA Sport.
tritonX is used by professional retail companies with an omnichannel strategy. By putting the consumer at the center and gathering relevant data around them, a 360-degree view is created. tritonX helps retailers with a smart marketing tool to increase Customer Lifetime Value.
Interested? Visit our website at www.tritonx.cloud or contact Ad Umans at ad.umans@2factors.nl (0031 6 549 372 09).
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