Rinsma Modeplein from Gorredijk is one of the largest fashion stores in the Netherlands. Surprisingly versatile with 4 specialty stores; ZIJ VAN RINSMA, DE HEEREN VAN RINSMA, Qulotte Lingerie & Badmode and Rinsma Schoenen. With more than 350 top brands a great selection is presented in the physical store but also on the webshop. Parking is free in front of the shop and there are regular special offers and events. A free cup of fresh coffee or drink at the bar makes a day in Gorredijk complete. To continue to surprise and spoil existing customers, tritonX is used to further increase customer loyalty.
“Traditionally, we have had a great group of customers who regularly visit our store. The introduction of our webshop has added a nice group of customers to that. Because our customers can buy items through multiple channels, the challenge of forming a good “picture” of our consumers is increasing. We not only want to know which items are purchased through which channels but also seek interaction with them. A more interactive loyalty system is part of this. In this way we create much more engagement with our customer group and we work structurally on increasing a sustainable customer relationship. tritonX helps us enormously with this”, says Anna Rinsma of Rinsma Modeplein.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.