Norah

The women’s fashion retail chain Norah has conquered the hearts of ladies at lightning speed! Meanwhile, there are more than 90 physical stores in the Netherlands and Belgium to admire. Not only in the physical stores the fast changing collections can be viewed, also through the webshop the trendy items are offered.

Challenge

‘We are continuously exposed to temptations to purchase women’s fashion through all kinds of channels. How can we turn a consumer who has had a one-time buying experience at Norah into a loyal customer? We want to set up a form of communication with our customers through which we informally inspire our customers to visit the store or webshop more often’ says Anousha de Ruiter (E-commerce manager Norah).

Why tritonX

Since 2017, tritonX has been implemented at Norah to increase CLV (Customer Lifetime Value).

Within Norah’s architecture, tritonX occupies a central position. All touchpoints that use consumer data are directly linked via an API. As a result, the data on the store floor and on the webshop is always up to date.

Membership Program Norah & more

Norah has chosen to implement a loyalty program in cooperation with tritonX. The ‘Norah & more’ program emerged from this collaboration and gives Norah the opportunity to serve consumers even better.

‘Customers could already sign up for the Norah & more savings program for some time. This allowed them to save points to take advantage of gifts such as a birthday present and various discounts. With the renewed member program, Norah now offers its customers the opportunity to use acquired points themselves for discount vouchers, gifts and other fun promotions. This change puts the Norah customer in control of how and when she uses her points and benefits. With this, Norah is tailoring the savings program even more to its individual customer. In fact, the customer decides which discount/action voucher she prefers and claims these vouchers with her points.’

‘There is a choice of various vouchers, which are offered for various point amounts. Examples are 10% off the most expensive item, a free keychain or 10% off jackets. This rewards the customer’s loyalty. The more the customer buys, the more points she saves and the more benefit she can get,’ said Anousha de Ruiter.

Cooperation partners

In order to optimally apply tritonX, cooperation takes place with partners.
The partners involved in this case are: