Van Duinkerken

Discover your member benefits at Van Duinkerken!

Van Duinkerken, the premier sports and camping store in Central Netherlands, combines personal service with exclusivity to provide customers with the best shopping experience. In the spring of 2024, they launched their loyalty program – an exclusive initiative designed to reward members with attractive benefits.

By registering at Van Duinkerken, members can enjoy various exclusive advantages from day one. For example, as a member, you receive a 10% discount on a wide range of selected products across various categories such as camping, clothing, sports, and outdoor gear.

In addition to the 10% member discount, registered customers also benefit from perks like:

• 60-day return policy
• Digital receipt
• Online access to purchases
• Welcome gift worth €5
• Birthday bonus

Omnichannel loyalty program

Participation is completely free and can be easily completed in-store or online at www.vanduinkerken.com.

Van Duinkerken set up this loyalty program using the Customer Data Platform tritonX. Within tritonX, customer data from both online and offline channels is gathered into a single platform. Customers therefore have one account where they can enjoy the same privileges across all channels and gain insight into both their online and offline purchases.

Upon registration, tritonX assigns the member discount to the profile via events, both for online and in-store registrations. The event also immediately links the welcome coupon and ensures the customer receives a welcome email. If it’s the customer’s birthday, they will also receive a special bonus via an automated newsletter (trigger).

Both events and triggers call Mailchimp (ESP), which sends personalized emails to the customer.

Curious? Register at Van Duinkerken and enjoy exciting extras!

Partner collaboration:

The partners involved in this case are:

ERP – POS System: ACA Winstore
E-commerce: Sition
ESP: Mailchimp
Retailer: Van Duinkerken