What is the behavior of your customers, how often do they visit your (online) store, when was the last time they visited, and how much do they spend per visit? It’s great to know these things about our customers, but it’s even better that we can turn this accumulated knowledge into action with the goal of “increasing customer loyalty.” From EK Fashion, we will help our retailers consistently add more value per customer using a proven successful method,” says Jill van Mourik, Marketing Manager at EK Fashion.
EK Fashion, in collaboration with tritonX, offers a partnership model that provides retailers with deeper insights into customer behavior. By structuring and analyzing this data using the RFM model (Recency, Frequency, Monetary), relevant, personalized messages are sent to customers. A new customer will receive a different message than a customer group that hasn’t made a purchase in a while. This service is offered by EK Fashion to its members. Through this partnership, retailers are assured of a continuous flow of relevant messages to customers and save on hiring an in-house marketer. Additionally, the implementation of this service significantly increases Customer Lifetime Value!
More information about EK Fashion’s Loyalty Loop is available from Jill van Mourik at J.vanMourik@ek-retail.com.
tritonX is used by professional retail companies with an omnichannel strategy. By placing the consumer at the center and gathering relevant data around them, a 360-degree view is created. tritonX helps retailers with a smart marketing tool to increase Customer Lifetime Value.
Interested? Visit our website at www.tritonx.cloud or contact Ad Umans at ad.umans@2factors.nl (0031 6 549 372 09).
Comments are closed.