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  • Your platform
    • Customer Connector
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Mar 31

2024 Reflection

  • 31 March 2025
  • Renske Reijnders
  • News (en)

Thank you for your trust and collaboration in 2024! We wish you a successful and prosperous New Year and look forward to continuing to serve you in 2025 with optimizations, improvements, and revenue growth. In this blog, we reflect on the most significant milestones of the past year: the key developments we’ve achieved with tritonX that will help you accomplish your goals in the year ahead.

Expansion of Loyalty 3.0

Loyalty programs are subject to trends and developments, and at tritonX, we’ve been evolving as well. Several key trends are emerging in the retail loyalty space. The main trend of 2024? The shift from a loyalty system purely based on transactions (Transactions-Based Reward Programs) to a more varied, flexible, and personalized loyalty system.

This includes rewarding behaviors, proactively giving gifts and specific member privileges, and offering more choices for customers—all available across all touchpoints. You can achieve this with our new features:

  • Obsolete points trigger – Expired loyalty points as a trigger
  • Free-gift-coupon – Give first, then take
  • Reward points – Reward customer behavior with loyalty points
  • Invite a friend – Member-get-member

Curious about the latest loyalty features? Read more in the blog The Evolution of Loyalty Programs.

Expansion of Offline Onboarding

We didn’t rest on our laurels when it came to Offline Onboarding either. The Offline Onboarding module has been expanded with Apple Wallet functionality, allowing newly registered customers to easily add their membership card to their Apple Wallet.

New Coupon & ODC Reporting

In the Coupon module, it’s now possible to generate a comprehensive report at the click of a button, showing redeemed, open, and expired coupons, along with the outstanding value of the coupons. The same report is also available for Omnichannel Discount Codes.

Milestones of 2024

2024 was a fantastic year for tritonX, filled with significant milestones! We are proud to have won the prestigious ‘Best Technology Partner 2024’ award from Copernica. Additionally, we welcomed 12 new retailers, a growth we are incredibly grateful for. Another highlight was our participation in the Unified Commerce customer event hosted by ACA Fashion Software. During this event, focused on launching the innovative Unified Commerce Platform Eazier by ACA, our colleague Roxanne Ramp, along with Pim van Westen, presented an insightful demo showcasing how tritonX integrates seamlessly with the LIV register.

Here’s to a fantastic 2025, with even more exciting developments ahead!

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tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around consumers, it creates a 360-degree view. tritonX helps retailers increase Customer Lifetime Value through a smart marketing tool.

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