Black Friday presents an excellent opportunity to attract new customers, but it’s also important not to lose sight of your loyal customers. There’s a risk that they might be tempted by competitors offering higher discounts. To ensure that your loyal customers stay with you, there are several effective strategies you can implement.
Remind customers of their loyalty rewards
The lead-up to Black Friday is the perfect time to remind loyal customers of their accumulated reward points or credits. By bringing this to their attention, you make a Black Friday purchase even more attractive for them, as they can use their saved points to partially pay for their purchases.
Show appreciation for loyal customers
The fall season is the ideal time to express your gratitude. Why not surprise your loyal customers with a token of appreciation even before Black Friday? For example, you could send them a gift in the form of extra reward credits. With these additional digital credits, they’ll be more inclined to make a purchase directly from your store.
Enhance loyalty benefits
During Black Friday, you can reward your loyal customers with exclusive benefits designed just for them. Think of offering early access to Black Friday deals or providing exclusive discounts available only to your loyal customers. Additionally, you can reward them further for their purchases, such as by doubling the number of points earned with each transaction.
Need help?
Could you use assistance in implementing loyalty strategies during Black Friday? Email your question to support@tritonx.cloud, or schedule a meeting with one of our success managers at planning@tritonx.cloud. We’d be happy to assist you!
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