Retail marketing specialist Multiply started 9 years ago as an online marketing agency. In the meantime, they have grown into a specialist in the digital support of retailers and brands with an e-commerce strategy. One of the tools used to realize their growth ambitions is tritonX. The tritonX CDP platform plays a crucial role in this.
“Together with our retailers and brands, we are thinking about a strategy in which we focus on the ‘new’ consumer and work in a customer-oriented way. This rapidly changing consumer buys products through all kinds of channels when it suits him or her. We are using tritonX with our clients to activate consumers to make a 2nd purchase. tritonX gives us the insight to start up communication with a segmented group of consumers at the right time, which enables us to achieve greater returns,” says Lennart Koetsier of Multiply.
tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around the consumer, a 360 degree view is created. tritonX helps retailers to increase the Customer Lifetime Value through a smart marketing tool.