In 2026, customer loyalty is no longer driven primarily by collecting discounts. Instead, it is shaped by personal experiences, exclusive access, and relevant interactions across all channels. This learning outlines the key loyalty trends for 2026. 1. From discounts to access (Loyalty 3.0) Discounts will remain part of loyalty programs,... read more →

Many retailers invest heavily in acquiring new customers, especially during peak moments such as Black Friday or seasonal campaigns. The reality, however, is that a large share of these new customers makes only a single purchase. This represents a missed opportunity, as loyal customers deliver significantly more long-term value than... read more →

Black Friday is the perfect moment to boost revenue and attract new customers. But how do you ensure your promotions don’t get lost among countless competing discounts? Smart retailers go beyond “just discounting” and leverage customer data and marketing tools to create targeted, distinctive campaigns. With tritonX, you can centrally... read more →

A well-designed loyalty program goes beyond rewarding purchases. In a time when consumers are increasingly mindful, a sustainable approach to loyalty is key to building long-term customer relationships. By rewarding behavior that benefits both people and the planet, you not only deepen engagement but also create meaningful experiences and reinforce... read more →

Physical loyalty cards are a thing of the past. That’s why tritonX is expanding its loyalty solution with support for Google Wallet. In addition to Apple Wallet, customers using Android devices can now easily receive a digital loyalty card through Offline Onboarding. This ensures your customers always have their loyalty... read more →