Summer is almost over, and autumn is just around the corner. Bad news for those who enjoy the warmth and longer days (who doesn’t?), but good news for many retailers: autumn promotions. And in the spirit of “proper preparation is half the battle,” here are a few ways to get well-prepared for the upcoming marketing campaigns!
Contact influencers
Starting in September, the SALE season (almost) ends, and autumn is approaching. It’s time to promote the new autumn collection! Influencers are now an integral part of marketing strategies and highly influential. Make sure to find the right influencers whose followers match your target audience, reach out to them, and make great deals. Create a personalized discount code for them to share. You can do this via the Omnichannel Discount Code module, so you can precisely measure the sales impact of each influencer.
Shopping days
The well-known shopping days, typically organized by various fashion magazines, are usually held at the end of September or the beginning of October. As a retailer, you can take advantage of these events. To minimize the sales dip right after the SALE period, it’s a good idea to start the season with a public promotion. You can choose to hold this promotion both online and in-store. For example, using the Mix & Match module, you can offer a 20% discount on the new autumn collection. This discount will be visible both online and at checkout in-store.
VIP shopping days
If you don’t want to start the season by offering discounts to everyone, consider doing an exclusive promotion for your best customers (VIPs). With the Personal Pricing module, you can offer a nice autumn discount to this selected group, valid only during a chosen period (for example, over the weekend or just one evening) and on the collection you select. The discount is automatically applied at checkout, either in-store or online—no discount code needed. You can also provide VIP customers with a coupon via the Coupon module. Reward them with loyalty points or offer all VIP customers a coupon. This way, you generate sales and ensure your top customers feel special!
Black Friday
The American discount event Black Friday takes place at the end of November. Officially, it’s the day after Thanksgiving, where retailers offer significant discounts on their products. Many European retailers also participate in this shopping event, offering substantial discounts. You can choose to offer a general discount via a discount code like ‘BLACK23’ using the Omnichannel Discount Code module. This code can be used during the selected period, valid on the chosen collection, and available to both registered customers and new customers or guest accounts.
Holidays
The holiday season is all about gifts and festive collections. With the Mix & Match module, you can capitalize on this by offering a free item (gift) with the purchase of a holiday item. Or, put together the perfect Christmas outfit and offer it at an attractive set price. The holidays are a great opportunity to get creative as a retailer, so let your imagination or marketing agency run wild!
Sale!
Starting in early December, some retailers begin clearing out their autumn collections. Give your VIP customers access to a special PRE-SALE by activating a Personal Pricing discount a week before the official sale begins. This discount will be visible only to these special customers.
Once the SALE starts, bargain hunters will come out in full force. Vary your offers by using Mix & Match. For example, consider deals like “Buy 2, get 1 free,” stackable discounts, or “50% off the second item.” Since Mix & Match works both online and in-store and is automatically applied, you’ll offer your customers and staff a true omnichannel experience!
It’s up to you to choose from the different autumn promotions and determine how you want to set them up. Let TritonX help you, and make it a successful autumn season.
If you have any questions about one of the marketing or pricing modules, feel free to contact support@tritonx.cloud for more information. We’d be happy to assist you!
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