Epplejeck enhances customer data with tritonX

Epplejeck is the largest equestrian retailer in the Netherlands. Founded in 2008, the company has grown into a leading retailer with 22 physical stores and an international webshop. Their mission is clear: to provide every rider with everything both horse and rider need.

With such a large customer base, collecting and managing accurate customer data is essential. That is why Epplejeck has been using tritonX since 2018. The platform enables them to fully focus on customer registration, personalisation, segmentation and a seamless omnichannel experience. A key pillar of their marketing strategy is the smart use of the Data Enrichment module – and they apply it very effectively.

Smart data enrichment in practice

New Epplejeck customers immediately receive a welcome email in their preferred language. Whether a customer signs up from the Netherlands, Germany or France, communication is always aligned with local preferences. In this email, customers are asked to verify their details via a data enrichment form, also presented in the correct language.

This is a smart approach: any typing errors made during in-store registration can be corrected straight away. The result is a cleaner customer database and more reliable data for personalisation.

Epplejeck goes a step further. If a customer does not provide a date of birth during registration, an automated campaign is triggered a few months later, politely inviting them to add this information – with the promise of a birthday gift. The outcome: more complete customer profiles and better-performing birthday campaigns.

Using data to create a personal experience

Another example of data enrichment is segmentation based on rider type.
Epplejeck asks customers what type of rider they are. Are they active in competitive equestrian sports, or do they prefer casual recreational riding? Different rider types have different needs when it comes to products and recommendations. By gaining deeper insight into their customers, Epplejeck can communicate more relevantly, offer better recommendations and further strengthen customer loyalty.

Future plans

In the coming period, the focus will be on launching a renewed loyalty programme, designed to elevate the omnichannel customer experience even further. We look forward to realising this next step together.

Would you also like to get started with data enrichment and personalised customer communication? Contact us at support@tritonx.cloud and get in touch with one of our colleagues. We are happy to help.

Partner ecosystem

The partners involved in this case are:

• ERP / POS system: ACA XPRT

• E-commerce: Divide

• ESP: Copernica

• Online marketing agency: Adwise