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Mar 24
Apple Wallet digital customer card

The Digital Loyalty Card in the Apple Wallet

  • 24 March 2025
  • Renske Reijnders
  • Learnings (en)

The benefit of a digital loyalty card? You no longer have to issue plastic cards! And with the Apple Wallet functionality in TritonX, the consumer always has their loyalty card on hand.

First of all: What is the Apple Wallet?

The Apple Wallet is a digital wallet where you can link your payment cards, such as your debit card and credit card. This allows you to make payments directly from your phone. In addition to payment cards, you can also store loyalty cards, discount cards, movie tickets, and boarding passes here. It’s a convenient place to keep everything in one place.

The Benefit of a Digital Loyalty Card

The biggest advantage is the speed at the checkout. Retrieving and typing in details is a thing of the past. Simply scan and you’re done! The customer is quickly identified, and the transaction can be completed. Of course, we know this was also possible with the old plastic cards, but the major benefit of the digital card is: no more plastic card that can be forgotten or lost—just a digital card that the customer always has with them. And good to know: you can design your own digital loyalty card!

Your Own Design

In TritonX, you can fully customize your digital loyalty card to your preferences. Add your own logo, an image, and the details you want to appear on the card. Do you want the number of loyalty points or other information to be visible on the card? That’s possible! And all this information is updated in real-time. If the loyalty balance changes, it will automatically update on the digital card. That’s the advantage of going digital.

Let It Appear Automatically

Do you know that feeling? You’re at the airport, and your boarding pass pops up on your screen so you can scan it quickly at the gate. The same can happen with the Apple Wallet when the customer approaches the checkout! Simply place a few iBeacons in the store and connect them in TritonX. This allows you to configure exactly what should happen when a customer is near an iBeacon. A great experience for the customer!

How Does the Customer Receive Their Digital Loyalty Card?

You can install a download button on the customer’s account page in the webshop. After logging in, the customer can easily download their digital loyalty card. Additionally, customer service representatives can always send the digital card to the customer via email directly from TritonX.

The Future

The new Offline Onboarding module will soon go live, allowing customers to register via a QR code. The goal is to expand this module in the future with a feature that allows newly registered customers to receive the Apple Wallet card via email or SMS directly. More information on this new module will follow soon!

Curious if the Digital Loyalty Card in the Apple Wallet is right for your organization? Contact us at support@tritonx.cloud for more information.

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tritonX is used by professional retail companies with an omnichannel strategy. By focusing on the consumer and collecting relevant data around consumers, it creates a 360-degree view. tritonX helps retailers increase Customer Lifetime Value through a smart marketing tool.

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