While it was already possible to create customer-specific coupons via TritonX, the introduction of the Omnichannel Discount Codes module now also allows the use of non-customer-specific discount codes. As the name suggests, these discount codes are omnichannel, meaning they are recognized both online and at the point of sale.
How Does the Omnichannel Discount Code Module Work and What Can You Do With It?
In the Omnichannel Discount Code module, there are two types of discount codes you can use. Both types are not tied to customer numbers.
- One-time Discount Code – This is a unique code that can only be used once.
- General Discount Code – This code is valid indefinitely within the period you specify.
One-Time Discount Codes
One-time discount codes are unique codes that can only be used once. These codes can be generated individually or in bulk. They are particularly useful for lead-generation campaigns, where you want to attract new customers, i.e., customers without a customer number. Since you can customize the first four characters of these codes (for example, AW23-162FeH794, AW23-254GdR564, etc.), it’s always traceable which type of discount code the customer redeemed. By exporting the bulk codes to Excel, you can easily send them to a printer for a direct mail or flyer campaign.
General Discount Codes
General discount codes are simple codes that remain active for a period you define and can be used by anyone. These are often codes for broad campaigns, such as BLACK23 for Black Friday or SPRING20 for a spring sale. These codes are also not tied to customer numbers, so they can be used by any new or existing customer.
Insight into Results
Through the reporting module in TritonX, it is possible to see how many codes have been redeemed, how many are still open, and how many have expired. For redeemed codes, you can also view the revenue from the purchase, making it easy to analyze the success of a promotion.
Psst… Want to Learn More About Pricing Modules?
Within the Pricing Engine, you can set up much more than just these discount codes. Want to learn more? Read all about it in our blog: The Opportunities Offered by Our Pricing Engine.
Interested in this module? Contact us at support@tritonx.cloud for more information.
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