Black Friday is the perfect moment to boost revenue and attract new customers. But how do you ensure your promotions don’t get lost among countless competing discounts? Smart retailers go beyond “just discounting” and leverage customer data and marketing tools to create targeted, distinctive campaigns.
With tritonX, you can centrally manage all your Black Friday promotions – both online and in-store. From discount codes to personalised rewards: everything comes together in one platform. Below you’ll find five effective promotion ideas, including how to set them up using the right tritonX modules.
Early access for VIP customers
Create a sense of exclusivity by giving your VIP customers access to special offers before Black Friday officially starts. This makes them feel highly valued and gives them a strong reason to shop first.
Example:
VIP customers receive a personalised e-mail with the message:
“Be the first to shop our Black Friday deals. You now have 24 hours of exclusive early access.”
How to set it up:
Use the Personal Pricing module to automatically apply custom pricing rules to specific customers or customer groups. Price groups can be easily defined based on product category, brand or assortment.
Double loyalty points
Do you want customers to return instead of making a one-off purchase? Reward their buying behaviour with extra points.
Example:
Customers receive double loyalty points on every purchase during Black Friday—an effective way to encourage a follow-up purchase.
How to set it up:
With the Event Based Rewarding module, you can temporarily double the number of points awarded per transaction. The extra points are automatically added at checkout—both online and offline.
Free gift with purchase
A smart way to capitalise on Black Friday traffic without lowering your prices is to offer a free gift with purchase. Think of a free item when spending above a certain threshold – a proven way to increase average order value. Whatever you offer, ensure there is a sense of urgency by clearly communicating that the promotion is temporary.
Example:
“Receive a free scarf worth €89.95 with the purchase of any winter coat—this weekend only!”
How to set it up:
A free item can be easily configured via the Mix & Match module, enabling seamless combination promotions—in store, online and across other touchpoints.
Daily Black Friday deals with coupons
Keeping customers engaged throughout the Black Friday period can be challenging. With so many retailers offering discounts, it becomes hard to stand out. A clever way to maintain interest is to offer a different deal every day. This keeps customers curious and encourages them to revisit your webshop or store.
Example:
On Monday, customers receive a coupon for 20% off jackets, Tuesday 15% off bags and Wednesday 30% off accessories. Each coupon is valid for one day, encouraging quick action—after all, tomorrow brings a new deal.
How to set it up:
With the Coupon module, you can easily create daily promotions.
- Set each coupon’s validity period to one day, so it expires automatically.
- Link the coupon to the relevant product category.
- Send the daily coupon via an automated e-mail flow so customers know immediately which deal applies that day.
This keeps the Black Friday period exciting, dynamic and fully automated within tritonX.
General Black Friday discount
A classic, yet still highly effective: a broad discount that applies both online and at the checkout.
Example:
Use code BLACK25 for 25% off the entire collection.
Tip: Combine this with influencer marketing.
Have influencers or brand ambassadors share the discount code on their channels to increase reach. Because the code is not customer-specific, new customers can also redeem it immediately—boosting both brand awareness and conversion.
How to set it up:
In the Omnichannel Discount Codes module, create a general discount code. Set the validity period and discount percentage, and monitor in the reporting dashboard how many codes were redeemed and what the campaign generated in revenue.
Ready to elevate your Black Friday campaign?
With tritonX, you maximise the impact of the Black Friday period through personalised promotions, smart automation and full control across all channels. Whether you choose exclusive VIP access, double points or daily coupons—each promotion can be configured easily with the right modules.
Want to explore which promotions best suit your brand or audience?
Get in touch with our Success Managers. They are happy to help you turn your Black Friday campaign into a true success.
