Website design and reducing returns Anno 2021, having an online business, whether or not in addition to a physical store, is a must for retailers. Consumers gain inspiration in the... read more →
Oceans full of plastic, a fashion pact, the carbon footprint and the burning of returns in e-commerce. Due to the corona pandemic, e-commerce took off. As a result, the sustainability... read more →
Successful entrepreneurship is no coincidence. It is about having the right entrepreneurial spirit and a strategy that fits your business. Is that strategy a good fit? Then the ideal customer... read more →
Epplejeck Horse & Rider superstores switch quickly and have short lines, allowing them to respond directly to current events in the equestrian sports. With various omnichannel marketing tools Epplejeck knows... read more →
Successful entrepreneurship is no coincidence. It is about having the right entrepreneurial spirit and a strategy that fits your business. Is that strategy a good fit? Then the ideal customer... read more →
Multiply is the retail marketing specialist and can be deployed for strategic to executive issues around online marketing in the retail sector. This is why Multiply works with tritonX as... read more →
In the first article of this series on the return issue, we gave an extensive analysis of the problem. In this second article, we'll zoom in on what customer segmentation... read more →
The return percentage in fashion is the highest of all types of products - it is between 20 - 50%. The main reasons are "it doesn't fit" and failure to meet expectations. The average return costs differ on average from 12.50 - 19.51 per order. Where the costs for small businesses are even higher because the logistics contracts are less good. This return problem starts with a twofold problem. First of all, there is a big problem with sizes in the fashion industry. The dimensions differ per brand because they use their own standards and no proper processes have been set up. In addition, many retailers have started to negotiate flexible conditions when it comes to returns. Customers have now become accustomed to this and consider this to be the norm.... read more →
Creativity and intuition are very important parts of the fashion industry. However, in recent years this industry has also been playing around with big data. This can be used for a... read more →
In this article we take a look at disruptive business model innovations and how they disrupt the fashion industry. The focus of the article is on AI-enable forecasting and product... read more →