What you want most is that your customers feel involved with your company or brand. You want to keep them informed and tell them more about who you are. Perhaps you want to trigger a repeat purchase or you want to point out your interesting savings system. We often see that these types of promotions get left behind because there is simply no time for them. Fortunately, there is such a thing as marketing automations, your lifesaver. Did you know that you can easily automate certain marketing activities? We are happy to tell you more about it.
What is marketing automation?
You can easily convert a number of processes that are normally done manually into automated actions. You will have to spend a lot of time and energy on the design and all the settings once. Then you can use the template that you create for this purpose to send daily, weekly or monthly messages to customers that fall within the relevant segment.
Tip: Make a note in your calendar of an analysis moment so you can fine-tune and improve the current campaigns. In the meantime, you do not have to worry about it. This means that you will not only save time, but money as well.
How do you use marketing automations for your company?
Are you using our platform? Then make sure you let tritonX work for you. Within our system you can also use marketing automations. We would like to tell you which marketing automations could be interesting for your company:
With the help of a Welcome Flow you not only make sure you give your customers a warm welcome but you also inform them about your offer and favorite brands. Do you work with a loyalty program? Tell about it and share the benefits. Make sure you give your customers a good idea of who you are.
The name already says it. This is about the customers who once made a purchase from you, but after a certain period of time have not bought a second time. With this flow you want to do everything to trigger these customers to make a repeat purchase. You can do this for example by recommending an item to be added to the earlier purchase. In addition, you can also send these customers a reminder in which you inform them of their currently saved points. A gift or discount code often works very efficiently.
Often you have a group of customers who have made several purchases from you, but have not bought again in a while. That’s a shame, you want to win these customers back. You can convince this customer group to make a purchase through actions or through your loyalty benefits.
VIP Red Alert (RFM model)
This concerns top customers who have made many purchases from you in the past and/or have made purchases with a high amount. Yet they haven’t visited you in a while and haven’t made any purchases. You certainly don’t want to lose this customer group. Through marketing automations you can prevent these customers from becoming sleeping or inactive customers.
Do you work with a loyalty program? Then you can use marketing automations very well. If you work with a loyalty system, you can keep your customers informed of the height of their current points level. Do this especially with the customers who haven’t bought from you in a while. By updating them and informing them that they still have an outstanding credit, you increase the chance that they will actually proceed to make a purchase.
In addition, you can also choose to inform your customers when their saved points are about to expire. Do they still need extra points before they can redeem them? That too is definitely worth notifying. There are also companies that work with status levels, such as gold, silver or bronze. In that case, tell your customers which status level they have achieved or what they need to do to change it. As you can see, marketing automations and loyalty systems are a perfect match from which you can benefit greatly.
We hope that we have been able to convince you to use marketing automations. When you use them in the right way, you increase customer retention and therefore also the Customer Lifetime Value. It’s not just about saving money and time. Use it to your advantage. Do you want tritonX to work for you, but do you want someone to look at it with you? Do not hesitate to contact us via email@example.com (0031 6 549 372 09).
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