Starting as early as the 1950’s people began taking off the day after Thanksgiving, which meant a four day holiday weekend for them. On this additional free day people would get a head start on their holiday shopping as long as their boss did not see them. Later, employers just gave this as an additional free day so people would indeed have four day holiday weekends. Only years later the name ‘Black Friday’ became official and referred to the chaos in the city centers. However, this was not the first event in history to be termed ‘Black Friday’. In history, Black Friday referred to the stock market catastrophe of September 24, 1869. On this day, after a long period of speculation that created a boom and bust in gold prices, the price of gold dropped drastically and the markets crashed.
Black Friday thus refers to the day after the Thanksgiving holiday in the United States. Thanksgiving always happens on the fourth Thursday in November, and Black Friday then always happens on the fourth Friday. It is seen as the symbolical start of the holiday shopping season, important for many retailers. On this day there are typically many special shopping deals and large discounts. To keep up with the competition, some stores have even gone as far as to keep their stores open during the Thanksgiving holiday and others start offering deals already earlier in November. Increasingly Black Friday starts earlier with the best Black Friday deals being offered before actual Black Friday starts.
In the US really avid bargain hunters are known to camp out in line front of the stores to be the first to have access to the black Friday deals. While it has not been as crazy in the Netherlands its popularity has increased drastically over the last years. The Black Friday deals usually continue through Sunday to allow people to shop all weekend. Next to that, there is another day important for retailers – cyber Monday. The day when people go back to work after the Thanksgiving weekend and there are many online shopping deals.
Black Friday 2020
This year makes for a slightly different Black Friday as people are asked to come to stores as least as possible. Therefore, Black Friday will be a large online shopping event. For retailers digitalization, the web-shop and online marketing are therefore getting a lot of attention. This also asks for a lot of preparation on the side of the retailer to make sure that everything runs smoothly in this big sale weekend. Next to that, delivery services also have to do a lot of preparation to make sure that all packages can be delivered to customers – never seen before numbers of packages are expected this holiday shopping season due to the decrease of in store shopping.
A tip for tritonX users: make sure that you have your campaigns ready on time in Mailchimp or Copernica – also on this highway there will be traffic! 😊
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