Buijsse Mode is one of the oldest independent fashion stores in the Netherlands and a household name in the southwest of the Netherlands. With more than 100 leading brands under one roof, Buijsse mode is the address for both men and women. Personal attention is central, but how can you continue this online without a webshop? The new tritonX account page ensures that customers can be approached personally online even without a website.
On the new account page, customers have one place with an overview of all their information and data. Customers can now enter and complete data themselves. As soon as an account with e-mail address has been created in the store, they get access.
Collect data with the online account page
Buijsse Mode, for example, uses a welcome flow for new customers via an automatic e-mail from tritonX. Customers will receive an email with a link to the account page where they can then enter the data themselves. Many customers find this easier and more enjoyable than submitting all data at the till. Giving data, such as a date of birth, at the checkout often has a higher threshold due to privacy in the store.
Increasing and enriching the database is also a more important task for Buijsse Mode, where the account page helps. This way, customers can always enter and check their data. Customers can now more easily be asked to supplement their data if they are not completely complete. In an email Buijsse Mode explains what the account page is and what the advantages are to better show the customer why it is useful to leave their details here. In this way you can also further expand the existing customer base and customers can also be approached much more personally.
More possibilities with the account page
Another way to expand existing customer data is by inquiring about interests and preferences. For example, customers can indicate their favorite brand or other interests. Buijsse mode also asks what customers are missing via the account page. Here Buijsse Mode can extract valuable information and analyze it in a meaningful way.
Furthermore, the Buijsse mode loyalty program is also visible to the customer via the account page. Customers can see their loyalty status and the number of points. In this way Buijsse tries to trigger fashion customers to finish as high as possible in the loyalty program. The website also contains a piece about the benefits of the different levels in the loyalty program. The purpose of this is to allow customers to be active in saving points by showing the loyalty status and points. For example, customers can also see the available coupons on the account page to remind customers of this. Finally, the account page can also be used to provide an overview of the store purchases so that customers can always see what that one nice dress was from.
Also interested in the online customer portal of tritonX for your own website? Then do not hesitate to contact us!
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