Groosman mode is a shop for real fashion lovers with 4 branches in the heart of Sluis. The Groosman fashion collection is renewed every month, so there is always plenty to choose from. Groosman fashion has been available to customers in Sluis for 55 years, making personal customer relationships very important to them.
Customer relations have always been very important at Groosman fashion. There was always a lot of attention for the customer database. After starting tritonX, all these customer data could be used immediately to put the customer first. There was a good customer flow at all stores in Sluis, so that was not the obstacle. Instead, the focus was on putting the customer even more central and personalization.
The first steps: marketing automation
At Groosman mode we are big automation advocates, Frank van Groosman indicates fashion. The first steps in using tritonX were therefore realizing the link with Mailchimp and setting up marketing automation. This meant that it was immediately possible to start creating and sending automated emails. For example, a start was made with sending the birthday email and a “we missed you” email. After that, a lot of other automated emails were quickly thought up. In this way, automation flows were created for the personal approach of customers based on the customer segments from tritonX. After sales mails are also important to thank the customer after the sale or to send something personal. “All these mails are just sent automatically and you see a really good response,” says Frank van Groosman mode.
In addition to sending commercial automation mails, it is also good to send mails without the commercial push. “It is always good to just cuddle with your customer without the push to buy.” For example, Groosman fashion sends an email with tips about jeans after customers have bought jeans. They also receive many positive reactions from customers. When customers send a message back, which is already a huge barrier, it is also very important to let them know something about you. You also have time for this when you have properly arranged the rest of your automation. This way you really build a bond with your customers.
Sharing experiences with other entrepreneurs in a sounding board group also works very well, they experience at Groosman fashion. “Here we exchange new ideas every month”. Sending newsletters is also a really creative process and sometimes you run into challenges here. Then it helps to spar with other entrepreneurs to hear what works for them and what doesn’t.
Have you become enthusiastic and curious after reading about the experiences and applications at Groosman Mode? Then contact us!
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