When you start using tritonX it is important to have a number of things well on the ride and mastered. We have drawn up a ten-step plan for this. In this step-by-step plan you will find the basics that every tritonX user should know for optimal use.
Steps 1 and 2: Check and deduplicate the data
It is important to immediately check the data in tritonX as a first step. This means checking whether all data communication and synchronization with other systems is going well to be confident that the data is correct. As a second step, it is important to deduplicate all customer profiles in tritonX. An e-mail address is a unique key to a customer profile and it is therefore better to have it appear once in the database. This step should be done right at the beginning because some other applications that can be linked to tritonX do not accept two accounts with the same email address.
Steps 3, 4 and 5: rough segmentation, personalization and basic automation
The third step in using tritonX is to make a rough segmentation. These are, for example, segments for the men’s, women’s and possibly children’s collection. You never let go of this basic segmentation and from here you can continue to personalize.
When you store information about customers, we at tritonX believe that you should also approach customers as personally as possible. The fourth step is therefore also to personalize the marketing communications such as newsletters and other campaigns. The standard database fields from tritonX are automatically forwarded to the mail program such as MailChimp or Copernica. These can then be used for personalization such as the customer’s first name in the subject, the loyalty points in the header or the mention of the customer number.
The fifth step is the basic marketing automation. Setting the default automation ensures that you only have to set everything for all standard mails that you send, such as a birthday mail or welcome flow.
Steps 6, 7 and 8: data enrichment and finer segmentation
The sixth and most important step in tritonX is to fill in interests and extensions. Via interests and extensions you can add static labels to customers, which can then be used for further segmentation. In the interests tab you can, for example, add a favorite store, language or newsletter as a label. In the extensions tab, you can, for example, use the loyalty status of customers.
The next step when interests are created in tritonX is also actively asking customers’ interests. Customers can be alerted in the store about entering extra data or, for example, by email. When more data is available, customers can be approached even more personally.
Step 8 is therefore about creating a finer segmentation. Here the coarse segments are further split into finer segments. This can be done, for example, by looking at customers who always buy certain brands or who often shop in a certain department. It can also help to look at the target groups or personas used in purchasing. It is always important to do an AB test to always check whether you reach enough customers with this segmentation.
Steps 9 and 10: baseline measurement and customer life cycles
The ninth step is a baseline measurement that looks at who is the customer group, how they are moving and where are we at the moment. This is a very important step but is too often skipped. After the baseline measurement, the customer group is better visible and this information can then be used in the last step.
As the tenth, and final step, customer life cycles can be set up so that customers can be triggered at certain points in the customer life cycle. The main objective in tritonX is to make follow-up purchases. Segments can be set up via the customer life cycle so that customers are triggered to make further purchases.
Curious how you can get more value out of big data with tritonX? Then do not hesitate to contact us!
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