The Digital Sales Assistant, also known as DSA, is a mobile friendly front office, that makes sales-supporting customer and product data available safely and quickly to employees on the shop floor and customer service. The DSA increases sales, customer satisfaction, loyalty, efficiency, and at the same time offers a consistent omnichannel (store) experience. This solution from partner Divide ensures that you are ready for the next step in in-store digitalization with demonstrably higher conversion as a result.
The Digital Sales Assistant is made up of various features that can work side by side and complement each other. As a retailer you can compile the DSA based on your wishes and omnichannel architecture. To ensure a true omnichannel experience, the DSA can be linked to tritonX as a Customer Data Platform (CDP). In this way all customer data is stored in tritonX and is available from there for all other systems. There are two main functions where the DSA can be implemented together with tritonX: the product range and customer profiles.
Product range: always an eye on the stock
According to research by ING, Dutch consumers are more willing to commit to the same (online) provides with a wide range. The DSA helps to gain insight into the stock. With this tool you can, among other things, scan the barcode of an item, after which you can get immediate insight into product details and stock. The employee can see that availability of an item at the SKU level in numbers and also immediately sees where an item is in the store. However, if the item is not available in this store but it is in stock at a different location, a customer order can be placed directly through the DSA, which is then delivered at home.
Customer profiles: all attention on loyalty
When changes take place in the customer profiles, such as a change of address, an employee can apply them directly through the DSA in the system. This is possible at any desired location in the store, because the DSA is portable on a smartphone or tablet. Above all, the DSA is secure, including a protected customer log in that meets privacy requirements (GDPR). All this is very important to create a comprehensive loyalty system. The DSA provides:
- Looking up customers easily and quickly
- Log in as a customer with secure log in (GDPR)
- Changing and enriching customer data
- Linking an e-mail address to an existing customer number
- Viewing and managing ‘favorites’
- Directly entering an order in the name of the customer
Updating and enriching customer data is important for the optimal use of customer data in tritonX. This ensures that all customer data is up-to-date and can be used in tritonX for creating customer segments. In addition, the DSA ensures that the customer can be recognized immediately by employees upon entering the store. The DSA can be used to look at the customer’s favorite brands, the corresponding size or last purchases made. This allows the customer to receive a personalized service immediately.
Curious and eager to learn more about the use of the Digital Sales Assistant in combination with tritonX? Then contact us!
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