Jeroen Beekman Damesmode started in 2002 with 2 stores. This has now become 6 stores and one of the best web shops in the Netherlands in this segment. The teams in the stores provide a unique shopping experience and together they also enable the success of the webshop. The relationship with the customer is a crucial part of the strategy.
Working with an omnichannel strategy is important at a time when online and offline often go together. In the stores of Jeroen Beekman Damesmode there is always an enthusiastic team ready for you who have a passion for helping customers in the stores. This ensures that the shops are a social place where people can also meet. The number of Jeroen Beekman Damesmode stores has therefore increased in recent years. In addition, according to Jeroen Beekman, it is important as an entrepreneur to look at what you like to do yourself. “I like technology myself and am enthusiastic about solving online problems by thinking logically. This makes the web shop very interesting for me personally. ” Because the stores are large enough, it is also possible to put a lot of energy into the web shop and to fully master the omnichannel working.
As a retailer, you know your customers personally in the store. Now that omnichannel is working, this is sometimes more difficult, but it is still just as important to know all your customers. tritonX is used as a Customer Data Platform to map all customers, both online and offline. There are many different types of customers and all of these must be approached personally.
Personalization with customer data
At Jeroen Beekman women’s fashion, a lot of attention is therefore paid to getting to know all customers, because every customer is different. For example, customers who want to come shopping at the beginning of the season should approach other times than the later shoppers. Other customers often buy a certain brand and you want to keep them informed about this. However, it is not easy to classify customers into these “types” while at the same time ensuring that every customer feels personally addressed. To do this well, Jeroen Beekman Damesmode uses tritonX, where customer segments can be used to create all kinds of different segmentations based on collected customer data in order to approach everyone personally. “” Especially for you “should also be really special for you.”
In addition to personalizing marketing communications, tritonX is also used for the Loyalty 3.0 program of Jeroen Beekman Damesmode. “We have been doing loyalty for 20 years, but because we consider a personal relationship with our customers so important, Loyalty 3.0 was the next step.”
Are you enthusiastic and curious after reading about the experiences and applications at Jeroen Beekman Damesmode? Then do not hesitate to contact us!
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