This week tritonX was at the 14thedition of the WebWinkel Vakdagen. With an ever-increasing number of 13.500 visitors, this is the e-commerce event of the Benelux. This trade show offers a complete overview of all the solutions that are needed for continued e-commerce success.
According to the CEO of Copernica, a partner of tritonX and a sponsor of the WebWinkel Vakdagen, the emphasis in 2019 was on e-mail marketing automation, a technology that is currently undergoing enormous developments. According to Copernica, it is important to combine various data sources into one single source and then make the step to personalizing e-mails to customers. We also saw this development in other e-mail marketing companies at the WebWinkel Vakdagen. As a Customer Data Platform (CDP), tritonX creates these data sources in a system so that the collected data then creates a 360 degree customer profile. This is then used by our users for the personalization of marketing communications and within marketing automation.
The attention was also on the subject of Omnichannel. For example, tritonX was present at the WebWinkel Vakdagen together with Ingenico, ACA Fashion Software and Divide. Here it was shown how these systems can be combined with each other to provide a true omnichannel experience.
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