The family business Van Tilburg Mode & Sport is the largest independent fashion store in the Netherlands and a true household name in the wider region. With more than 600 leading brands under one roof for men, woman, and kids, shoes and sports. Van Tilburg Mode & Sports has been a guarantee of quality, craftmanship and service for over 65 years. In addition to the physical stores, there has also been Van Tilburg Online since 2010, where customers can visit the collections of all brands, inspiration and advice 24 hours each day. Since a few weeks Van Tilburg Mode & Sport has also started with tritonX for data-driven marketing, Manouk van Pere van Van Tilburg told more about this.
Manouk has recently started working as a CRM marketer at Van Tilburg. Previously she worked at Bol.com in the marketing department. Her newest challenge at the moment: how can we use marketing data from Van Tilburg to connect with our customers as effectively as possible? This is then also one of the main reasons for the new collaboration with tritonX.
First of all, Van Tilburg will focus on sending the newsletter in a more targeted manner. “We are now making various different newsletters, mainly based on brands. Then see through the marketing hits in tritonX what effect this has. ”In this way, it is possible to experiment with the segmentation of customers to see what has the most effect.
In tritonX, in addition to measuring effect through marketing hits, you can also see how many online and offline customers there are. Historically these are still “separate” customers, the real omnichannel customer is yet to come. “As an CRM marketer, I want to ensure that we can serve the customer through the channel they want.” It is very important to get one customer profile from the omnichannel customer. Before Van Tilburg worked with tritonX, offline and online customers were not yet linked. This is possible with tritonX.
A collaboration with ACA, Divide en Copernica
In addition to starting with tritonX, Van Tilburg now also works with ACA. ACA Fashion Software acts as the basis, the ERP system. tritonX ensured that it was possible to import all customer data, including historical purchases, from the old ERP system. Divide works as an e-commerce partner in this collaboration. On the website created by Divide, the entire account environment is linked to tritonX. In addition to webshop purchases, all checkouts are also available on this account page, because all customers have one omnichannel customer profile via tritonX.
Van Tilburg also works with Copernica for sending newsletters. “TritonX is fully integrated with Copernica.” All selections for the newsletter are therefore made in tritonX, only the preparation of the newsletter is still done in Copernica. “With tritonX we can make much sharper selections.” Customers can now be segmented based on, for example, brands, zip codes and interests.
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