New developments, data, and technologies announce themselves at an unprecedented speed, this requires concrete steps from retailers. Not only is the technology developing rapidly, but also the buying behavior of consumers is changing. Nowadays, customers can go wherever whenever through the new digital environment. Because of the transparency that this digital world brings, retailers nowadays also compete with foreign countries when it comes to e-commerce solutions. according to Stephan Bliek, commercial director at Divide.
The importance of loyalty
The increasing share of e-commerce results in a decrease of customer loyalty. Consumers follow a different path when making and implementing their shopping decisions than before. They can now view alternatives with attractive assortments, easy shopping processes, and personalized solutions. A general offer for the average target group is no longer the way to go. Instead, online retailers have access to consumers at the time of the decision. To be able to compete, it is therefore not only important that retailers work with an omnichannel strategy, but also make use of a modern and thus personalized loyalty approach.
The retailer will therefore have to work on loyalty to create customer relationships says Divide. Loyalty equals relevance and commitment according to them, which eventually results in more sales for the retailer. This is the reason that Divide has opted for a partnership with tritonX. This collaboration makes a cohesive and personal shopping experience possible, because the customer is now visible across all channels. The transaction and customer data from the e-commerce platform are exchanged with extensive customer data from the Customer Data Platform (CDP). This means that all data is available at any time, also in the store. This allows the retailer to be more creative with his loyalty solutions and innovate to the new loyalty 3.0. After all, loyalty is more than just making a purchase ant it should also be rewarded in this way. This is where tritonX complements Divide’s e-commerce platform very well.
The solution: A collaboration with Divide
tritonX brings all marketing data together and thus gives the possibility to create a 360 degree image of the customer. This information can be used in combination with the data from the e-commerce platform of Divide to create relevance and to target in a relevant context, for example with segmented e-mail marketing. In addition, the personal pricing module of tritonX is interesting to be even more creative with loyalty campaigns. Personal pricing offers the possibility to create special prices for customers or customer groups. It is also important that customers get the feeling that they are appreciated at the right time. This new way of loyalty can be applied via the coupons in tritonX, which are available via the cash register, web shop, and loyalty app. The collaboration between Divide and tritonX is an important step on the road from big data to smart data.
Curious to see how e-commerce partners such as Divide, place tritonX in the complete omnichannel architecture? Then, please contact us!
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