Jansen-Noy has been a household name in the Dutch fashion world for more than 85 years. The store of over 4500m2 answers all the wishes of the customer. Jansen-Noy has become a size bigger in the recent years, but it still radiates the same intimacy that the store is known for. Personal attention, service, and quality have been a top priority at this family business since the beginning. “In clothes that suit you, you are at your best!” This is the motto. Jansen-Noy has remained innovative all these years to constantly surprise customers and help them better.
Personal contact is very important, this is what makes Jansen-Noy so special. The warmth cosiness, and hospitality in the store are what Jansen-Noy stands for. Everyone in the store is trained as Fashion Guide. They ensure that every customer looks his best with clothes that suit them. Jansen-Noy’s strength is to surprise people and make sure that they get the right push. This allows someone to come in looking for a black dress for a party, but go out looking radiantly in a red jumpsuit. In addition, Jansen-Noy also knows very well what omnichannel means and this way remains relevant for today’s customers. The customer can easily find the Jansen-Noy website via Google, and magazines and newsletters are sent.
Jansen-Noy, however, wanted to take a next step and therefore opted for tritonX. After all, it is very important that this service is supported by the IT architecture. tritonX plays a key role in this for Jansen-Noy. Jansen-Noy recently switched to ACA XPRT, which together with tritonX gives full support for the 360 degree customer profile. For this it was very important that all historical customer data and purchases were converted to the new system, which was not possible without tritonX. Without this conversion, segmented and therefore relevant mailings would not have been possible. “We can still use all the data that was already collected with the old system, which means that we can analyze much more and also make a flying start.”
tritonX supports Jansen-Noy in providing one-to-one communication with customer relationships. Previously, vouchers for customers were widely used, but with the loyalty application of tritonX a modern loyalty solution is now possible for the first time. Many events are also organized at Jansen-Noy. The target segmentation of tritonX is very useful for this. A mailing can now (automatically) be sent to the relevant customer segment. The advantage of tritonX here is that you can now see the effect at a glance through the campaign results in the form of hits and neary’s. “Previously we also looked at the effect of our campaigns, but with tritonX we can now analyze the data more easily and quickly.”
“The implementation went very smoothly, due to the multitude of possibilities, specific thinking was carried out and questions were answered quickly. We noticed that we are really dealing with specialists.” An example of this was the solution for a 10% extra discount check for regular customers. A coupon has been created in tritonX that is automatically recognized at the cash register. “In the past, many customers did not take the card with them, now you see the customer’s coupon immediately as a pop-up at the cash register.” In this way the discount is automatically recognized and the discount for a customer is never forgotten.
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