Fashion-retail is a fast-moving sector which has recently undergone many transitions with regard to strategy. The strategy of fashion-retailers is moving from cross-channel to omnichannel, which means that the customer is now the starting point. An omnichannel consumer is present on different platforms which are used wherever and whenever. Therefore, all channels of the retailer have to be seamlessly connected for all types consumers.
Tailor Digital is an online marketing agency that supports fashion-retailers in creating the right online strategy and the optimal use of several online marketing channels, such as email and social advertising. One of the main tasks of Tailor Digital therefore is creating a story about the retailer across different channels. tritonX supports this service through the collection of large amounts of customer data, which can then be used in the online marketing strategy through the tritonX dashboard.
“ tritonX takes away the problem of connecting different channels for retailers. Everything is now centrally connected through tritonX.” – Tailor Digital
Retailers can use the data collected by tritonX because the dashboard, which provides an overview of the data, is easy to use. This means that the retailers can easily create customer segments within tritonX, that can then be used in online marketing. Through making these selections the customers are approached at the right moment on every channel.
The retailer can create marketing triggers for specific customer segments, which create a personalized marketing approach for this customer segment. One especially interesting campaign in fashion-retail according to Tailor Digital could be a one-time buyer campaign. Within the fashion industry there is a large group of consumers that buys just once from a particular online store. Creating a one-time buyer campaign using tritonX means that the retailer is able to automate the campaign and create a relationship with the these consumers.
“Someone that buys from your store twice is interesting, because this means that you have created a relationship.” – Tailor Digital
The ideas mentioned in this blog are just the beginning of the possibilities that tritonX creates when it comes to online marketing, customer segments, and marketing triggers. If you want to get even more inspired feel free to contact us!
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