In a short period of time e-commerce has undergone various transitions with regard to its position in the architecture for many retailers. This is a logical process, because the strategy has changed from multi-channel to cross-channel, and now to Omni-channel. Despite the fact that e-commerce still plays an important role, the main focus and starting point has now become the consumer (customer).
This transition asks for an essential addition to create future-proof architecture, like a Customer Data Platform (CDP). Simply put, this is the only truth when it comes to customer information. tritonX already fulfills the position as a CDP at leading retailers such as Intersport, Van den Assem, Only for Men, and The Stone.
But why is a CDP essential? tritonX combines all the marketing data from the consumer and will provide the possibility to create a full (360 degree) profile of the customer (groups). With this information, marketers can create relevance and target in a personal context.
In addition, tritonX provides the possibility to use this data in campaigns that are now measurable across all channels used by the retailer. This will give an insight in, for example, the results of direct mailings, or email campaigns in the physical outlets, or online sales.
Next to this, also cases like Loyalty 3.0, (dynamic) segments, and profile edits belong to the possibilities of a Customer Data Platform. All in all, tritonX will help you to reduce customer acquisition costs, increase your customer conversion, and maintain customer retention across channels both online and offline.
This blog will give you a short introduction to tritonX. Next to that, it is the start of a series of publications about the services we provide, which will be released several times each month. Do you want to stay up to date with the recent developments? Follow us on LinkedIn!
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